Israeli AI startup proves it can double support for Israel by targeting audiences exposed to false anti-Israel content with fact-based counter-narrative ad campaigns
THE TIMES OF ISRAEL
3 October 2025
Since Hamas's brutal and unprovoked attack on southern Israel on October 7th 2023, the information war against Israel has surged to unprecedented heights. Major social media platforms and the websites of some major news outlets have been flooded with content suggesting that Israel staged October 7th in order to conquer Gaza, that the IDF intentionally targets Gazan civilians as opposed to Hamas terrorists, and that Israel's military actions in Lebanon and Syria are intended to conquer new territory rather than defend itself from a multi-pronged terrorist threat.
What makes this disinformation war against Israel most alarming is that it seems to be bearing fruit: polling shows that support for Israel has fallen to dramatic new lows in the US and around the world. This starkly demonstrates that established hasbara (Israeli public diplomacy) efforts are not working, and Israel and its supporters need to develop new strategies for showing the truth to the world.
Many are not aware that a solution already exists. It's called the Digital Iron Dome, created by Israeli AI entrepreneurs Hadar and Or Ashuach, and it's already built and ready to change the narrative.
Placing pro Israeli articles in news websites: Digital Iron Dome campaign example.
From Defense to Offense: How the Digital Iron Dome Works
For years, the approach to hasbara has been defensive and ineffective. We've been creating content and sharing it within our own echo chamber, preaching to the choir while our enemies define the narrative for the rest of the world. The Digital Iron Dome fundamentally alters this failed model with a simple, powerful, and proactive strategy.
The logic is straightforward: instead of waiting for lies to take root, we identify the audiences being misinformed and deliver fact-based articles, videos and ads on Israel directly to them using smart advertising algorithms.
Step 1: Scanning the Web
Digital Iron Dome continuously scans major websites across the internet monitoring exactly what each site writes about Israel. When we see headlines like "Israel Committing Genocide in Gaza" we measure their impact on public opinion via our smart dashboard and track how these narratives spread.
Step 2: Creating Counter-Content
For every lie or false claim we discover, we create compelling articles, gather relevant videos, and develop content that shows internet users the truth while countering the misinformation. Digital Iron Dome knows how to measure which pro-Israel articles and videos are most relevant to each situation, understand what works and what doesn't, and create fact-based content to counter it.
Step 3: Targeted Response
To break out of the echo chamber and reach relevant people, Digital Iron Dome launches paid advertising campaigns that deliver our factual content directly to the same people who we're exposed to the misleading information about Israel. So when someone finishes reading a misleading article about genocide, the very next thing they see might be our powerful video about aid deliveries — sometimes even as an ad banner right on the news website itself, directly next to the misleading article.
Case Study: The Gaza Starvation Myth Campaign
The effectiveness of this approach has been proven through a groundbreaking campaign that tackled one of the most persistent anti-Israel narratives: the false claim that Israel is intentionally starving Gazan civilians. Launched in the UK, our campaign used the Digital Iron Dome's AI-driven technology to strategically place factual content directly in front of audiences consuming misleading, anti-Israel content on major platforms.
The campaign deployed four carefully crafted articles with headlines like "1.2 Pounds of Food Per Person Every Day: Israel Delivers Hundreds of Aid Trucks into Gaza Daily" and "The Gaza Hunger Hoax: Hard Evidence Exposes Hamas's Biggest Lie." Through a large distribution network, these articles reached over 2.5 million impressions across top-tier publishers including Sky News, DailyMail, Yahoo, The Independent, and AOL, generating 37,253 unique clicks with an impressive 1.50% click-through rate.
The results we're remarkable: among audiences who read the campaigns three articles in sequence, support for Israel doubled. The campaign achieved an average opinion change rate of 19.5%, with the most effective article reaching a 26.1% opinion change rate. We know this data by polling the readers on-screen for their opinion after finishing one of our articles or videos. This demonstrated that when reaching relevant audiences with 3-4 pro-Israeli articles in a row — we are capable of changing people's mind about the conflict.
Our technology represents a fundamental breakthrough because it eliminates the three core obstacles that have crippled Israeli advocacy efforts. First, the numbers game: we're no longer the few fighting the many, because paid advertising lets us reach unlimited audiences with sufficient budget. Second, algorithm suppression: social media platforms can't shadow-ban content we pay to promote, allowing us to break into even the most anti-Israel spaces like Al Jazeera's audience. Lastly and perhaps most importantly, reaction time: instead of waiting days to craft responses, our AI can deploy counter-narratives within minutes of detecting false stories, stopping misinformation before it spreads.
We Have the Solution — We Need the Resources
Or and Hadar Ashuach, Founders of Digital Iron Dome
The technology works. We've proven it with over 300 million advertisements and 90+ campaigns in 5 different continents. But fighting the global war against online anti-Israel and antisemitic propaganda requires serious funding. We're looking for donors, philanthropists, and investors who understand that we've cracked the code — we just need the budget to use it at scale.
To donate to Digital Iron Dome through their partners in Americans for Peace and Tolerance organization (501c3), visit their website.
The Digital Iron Dome is ready to deploy. We just need partners who will help us take it from a successful pilot project to global game-changer.
For investment inquiries, contact the Digital Iron Dome team directly through their website.
Digital Iron Dome Against Online Israel Hate & Misinformation
DIGITAL IRON DOME